With so many companies vying for consumer attention, brands need to get serious about increasing their brand awareness. And while there’s no magic trick to do so, one way to improve this KPI is to utilize target audiences.
It’s not always about how you’re marketing, it’s who you’re marketing to.
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage or a Band-Aid?
As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guide your various growth-related pursuits for your online business. Organized by category, these articles offer valuable in-depth insights into how to grow your marketing, sales, and brand.