Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guide your various growth-related pursuits for your online business. Organized by category, these articles offer valuable in-depth insights into how to grow your marketing, sales, and brand.

Grow Your Marketing Strategy
Creative Resource about growing your email marketing list
Four Painless Ways to Grow Your Email Market List
This article outlines how to grow your email marketing list, since over time, you’ll naturally lose active participants. If you don’t have a newsletter, no worries! It also includes links to other resources that outline how to start your newsletter and the anatomy of a good email. Once your email marketing is up and running, use these four tips to strategize and strengthen your email marketing strategy.

Creative Resource about getting more followers on social media
How to Get More Followers on Social Media
In this invaluable resource, we share tips for how to thoughtfully and intentionally increase your social following. Social media is a huge component of any successful marketing strategy. Actively growing your brand’s following requires targeted measures like when, how, and what you post. Learn how to drive more social engagement in this post.

Creative Resource about automating your social media posts
How Automating Your Social Media Posts Leads to Better Growth
We dive deep into social media marketing in this useful guide to automating your social posts for increased growth. It’s also a nice comparative resource for free and paid digital tools. Consider what’s most important for your social strategy and whether a free tool will achieve your goals or if it’s worth investing in a social service like Sprout Social or Edgar.

Strengthen Your Sales
Creative Resource about why you’re not seeing sales in your online business
Eight Reasons You’re Not Seeing Sales
From not enough new products to a lack of inconsistency in your designs and branding, this article highlights eight solid reasons why your online sales could be slow. Read through and implement these tips to boost your Artist Shop sales. Read More

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