Which Social Platform is Right for your Business

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. These words are here to provide the reader with a basic impression of how actual text will appear in its final presentation. Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing. Who’s paying you to waste this time, anyway?

Identify and Connect With Your Target Audience

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. These words are here to provide the reader with a basic impression of how actual text will appear in its final presentation. Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing. Who’s paying you to waste this time, anyway?

Get to know your target and your audience

With so many companies vying for consumer attention, brands need to get serious about increasing their brand awareness. And while there’s no magic trick to do so, one way to improve this KPI is to utilize target audiences.

It’s not always about how you’re marketing, it’s who you’re marketing to.

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Strategies to Increase Brand Awareness

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage or a Band-Aid?

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Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guide your various growth-related pursuits for your online business. Organized by category, these articles offer valuable in-depth insights into how to grow your marketing, sales, and brand.

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